Before launching a capital campaign or other major fundraising project, it is wise to test the feasibility of your plans in the community. Conducting feasibility studies provides you with valuable information to help you be well-prepared for launching a campaign. Our expertise in conducting planning studies positions you for campaign success.

While difficult to determine the likelihood of success of any fundraising initiative with great certainty, there are key indicators of whether an organization is in an excellent position to launch a campaign and ultimately reach its goal. A planning study will answer these questions and others crucial to campaign readiness. Here are a few of these indicators:

• How do donors feel about the organization’s goals?
• Does your case for support have emotional and dramatic appeal?
• Can you identify enough significant donors to secure 40% of your campaign goal?

In addition to testing your campaign goal’s feasibility, the purpose of a planning study is to test the case for support, identify lead gift prospects, essential volunteers, and identify issues that may affect the campaign’s success. A planning study offers a wonderful opportunity to engage donors and bring them closer to your organization by involving them in the campaign’s initial planning stages. The input obtained from prospective donors before launching a campaign is vital to fundraising success.

The study must be conducted by objective professionals experienced in leading and assessing information gathered through the study. Our analysis and comprehensive planning study report will guide your campaign planning and determine your fundraising goals’ feasibility. At the end of the study, you will have the information needed to start a campaign or recommendations on steps to take before launching a campaign to be well-positioned for success.

We have conducted numerous planning studies. We have helped organizations be in the best possible position before launching a major fundraising initiative. You should allow 14-16 weeks for a planning study to be completed. Contact us to learn more about Ovation Fundraising Counsel’s expertise with planning studies.